[4] In March 2003,[6] backed by Japanese cosmetics conglomerate Shiseido,[1] Giacobetti started her own line of perfumes as well as candles and body products, called Iunx.

[7] Located in a large boutique at 48–50,[6] rue de l’Université in Paris that Giacobetti developed with her father Francis,[8] the original ambition was to create 60 scents,[6] but the line struggled to find an audience and closed after two years.

[1] However, beginning in 2006 Iunx products were made available in a boutique in Hôtel Costes in Paris, where Giacobetti had also created the house signature scent in 1995, one of the first hotels to make such a commission.

[15] In Perfumes: The Guide, Luca Turin writes, "Premier Figuier was the fragrance that put Olivia Giacobetti on the map, and deservedly so: its fig-leaf note...was an overdue natural in perfumery, and pleasantly jarring.

"[16] Among Giacobetti's best-known creations is En Passant,[17] a subtle but innovative floral fragrance that combines lilac with notes of wheat and cucumber to evoke spring rain on fresh flowers.

[18][19] In The Guide, Turin's co-author Tania Sanchez calls En Passant "a perfect example of Olivia Giacobetti's tendency...a fine white-on-white painting.

in The New York Times, Chandler Burr called the perfume "one of the most innovative, authentically strange scents of the past two decades", managing to combine diverse aromas of sawdust, circus animals, caramel apples and more into "a comforting, subtly succulent mix.