Niche perfume

[3] In Luca Turin and Tania Sanchez's Perfumes: The A-Z Guide (2010), Turin pinpoints L'Artisan Parfumeur, founded 1976, as "the first niche firm",[4] and in the series’ second volume, names the opening of New York City perfume boutique Aedes de Venustas in 1995 as marking "the earliest days of the Cambrian Explosion of Niche.

"[5] In the 2010s, following a decade of decline for mass market fragrances,[6] international luxury conglomerates purchased many niche lines and put them into wider distribution.

)[8] Estée Lauder's niche acquisitions accelerated in the 2010s, buying Éditions de Parfums Frédéric Malle and Le Labo in 2014 and By Kilian in 2016.

Also in 2016, Spanish perfume conglomerate Puig purchased Penhaligon's and L'Artisan Parfumeur and L'Oréal acquired Atelier Cologne.

A September 2020 article in Marie Claire touting "Niche Perfumes That'll Set You Apart From the Crowd" mentioned Chanel No.