[citation needed] The media interest surrounding the video exposed Olodum to 140 countries around the world, bringing them worldwide fame and increasing their credibility in Brazil.

[citation needed] After this, Olodum recorded with famous artists from Brazil and abroad, such as Wayne Shorter, Jimmy Cliff, Herbie Hancock, Pet Shop Boys and Caetano Veloso.

On June 12, they performed the song at the 2014 FIFA World Cup opening ceremony, along with Pitbull, Lopez and Leitte, in Arena Corinthians, São Paulo, prior to the Brazil v. Croatia match.

[4] Olodum develops activism to combat social discrimination, boost the self-esteem and pride of Afro-Brazilians, and defend and fight to secure civil and human rights for marginalized people in Bahia and Brazil.

[1] On June 13, 2011, Olodum's ex-vocalist and songwriter Germano Meneghel, author of hits like "Avisa lá," "Vem, Meu Amor," "Alegria Geral," and the posthumous "Várias Queixas," was found dead in his home at age 49; the cause of death is still unknown.