Enthusiasm quickly turned into a feeling of insult, as it was only if we figured prominently in any event, that there was any mention of Australians at all, and then, it seemed always in context of how and why the USA was unsuccessful.
[8] It marked the first time a subscription television provider was an official Olympics broadcast partner in Australia.
Foxtel provided 8 dedicated channels and was the first time more than one channel of Olympic coverage was offered, and also the first time Australian viewers could pay to access Olympic content beyond what was available on free to air television.
However, it was forced to split the Winter games with broadcasters unwilling to meet the IOC's demands.
[13] In 2014, the IOC announced it had signed a deal estimated to be worth up to $170 million with the Seven Network to broadcast the following three Olympics, the 2016 and 2020 Summer and 2018 Winter Games.