[1] It was located at 33 Fitzroy Square in London, and was founded with the intention of providing graphic expression to the essence of the Bloomsbury ethos.
[1] Fry aimed to remove what he considered to be the false divisions between the decorative and fine arts, and to give his artist friends an additional income opportunity in designing furniture, textiles and other household accessories.
A commission was taken to decorate a room for the 1913 Ideal Home Exhibition, and an illustrated catalogue, including text written by Fry, was published in autumn 1914.
Vanessa Bell and Duncan Grant produced designs for Omega, and Wyndham Lewis was initially part of the operation.
In October 1913, Wyndham Lewis, Frederick Etchells, Edward Wadsworth and Cuthbert Hamilton announced their resignation from Omega in a letter, known as the 'Round Robin', to its shareholders and patrons.
Most manufacturing for Omega was outsourced to professional craftsmen, such as J. Kallenborn & Sons of Stanhope Street, London, for marquetry furniture and Dryad Limited of Leicester for tall cane-seat chairs.