[3] Men who are part of the subculture are idealized as "slim-bodied" and "cute-faced", using hair dye and makeup to accentuate their appearance, alongside flashy clothing and "cute" accessories.
[2][3] Masafumi Monden, a researcher from the University of Technology Sydney, as well as several genderless men, have reasoned that this is because Japanese society puts a clear separation between appearance and sexuality.
[4] It and drew heavy influences from the androgynous styling of South Korean K-pop boy bands,[1][2] visual kei,[2] and fashion from the 1980s and 1990s in the United States.
[1][3] In 2017, En Coton, a tailoring company, opened an online service called Madam M, claiming to be the first clothing repair store for LGBT people in Tokyo, with options for "genderless" custom orders.
[14][15] In 2018, the magazine Da Vinci cited Kuranosuke Koibuchi from Princess Jellyfish, Oscar François de Jarjayes from The Rose of Versailles (1972), Marie-Joseph Sanson from Innocent (2013), Tetsuo from Yūreitō [ja] (2011), Haruhi Fujioka from Ouran High School Host Club (2003), Sailor Uranus from Sailor Moon (1991), Ukyo Kuonji from Ranma ½ (1987), Sapphire from Sapphire: Princess Knight (2008), Kyubei Yagyu from Gin Tama (2003) as retrospective examples of genderless characters in manga.