On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred.
In November 2011 an omnibus survey of more than 2,000 UK consumers highlighted several key figures related to modern business communications and specifically to on hold messaging.
[6] Rather than selecting a generic or neutral voice style, companies may instead choose to deploy the regional accent which best represents their brand.
[7] A 2014 study among 1,000 UK consumers, conducted by PHMG (company), aimed to determine perceptions of business call handling standards.
It found just 23% of British people are happy with the way their calls to business are handled, with satisfaction levels being particularly low among the older generations - just 12% of 55- to 64-year-olds claimed to be satisfied.