Some vendors have server-side components to their On-Device Portal offerings which are tied into operator billing systems that deliver features such as usage tracking and lifecycle management.
From 2001 to 2005, it was central to many MVNO solutions, as a more cost-effective and customer-centric alternative to handset software variants or SIM toolkits, Virtuser developed many trials of these, including a pre-blackberry email service that used Bluetooth in buildings.
Carriers expected the launch of High-Speed Downlink Packet Access (HSDPA), in which they had invested heavily, to drive robust average revenue per user (ARPU) growth.
[3] Several factors have been cited for the slow uptake in data services, but poor user experience, based on older browser-based WAP technology, is widely acknowledged as one of the leading reasons.
The browser-based mobile experience is considered difficult and complex, often requiring a user to click multiple times in order to navigate from browsing to downloading or purchasing content.
The On-device portal is also not without complications, supporting wide handset lists is a lot harder to manage than mobile web content, and updating major components is not just a case of re-publishing but of redistributing applications.