On Purpose, with Purpose

It features guest appearances from Kano, Wretch 32, Sampha, Unknown T, Lancey Foux, Moonchild Sanelly, Skrapz, Shakka, Jay Angelo, Dexta Daps, Harry Aye, Muzi, Tiggs da Author and Pip Millett.

[1] A release statement revealed that the album sees "new heights as a songwriter" for the rapper and expands his "sonic palette",[2] including soul, R&B, Afrobeat, amapiano and gospel.

[3] The lead single "Laps" featuring Moonchild Sanelly, whom he had collaborated with before on "Mozambique" (2020), was released accompanying the album announcement on 20 October 2023.

"Double Standards", a "powerful, politically charged" song that features Sampha, explores topics such as "hypocrisy, colourism, paedophilia and prejudice".

[9][11] Morris, as well as Seth Pereira of NME, drew a contrast between Ghetts and André 3000, remarking on the two rappers' divergent attitudes toward aging.