On the Beach Group plc is a UK-based travel retailer specialising in short and medium haul ‘Flight + Hotel’ holidays to Europe.

He geared the business toward groups of students wanting to go on budget-friendly ski holidays to the French Alps by coach.

[4] In 2011 On the Beach expanded further by acquiring Resort Taxis out of administration for £10,000 to assist with transporting holidaymakers in its most popular destinations of Egypt, Turkey, The Balearics, The Canaries, mainland Spain, Greece and The Algarve.

[8] In October 2013, Livingbridge sold a majority stake in the business to Inflexion Equity Partners on the basis of an enterprise value of £73 million.

The ‘Totally Beachin Holidays’ campaign, was filmed in Corralejo, Fuerteventura and was broadcast across the Midlands region on ITV and Channel 4.