[10] The OneLove campaign's impact in the Netherlands saw it spread to other European countries, with ten national men's teams (Belgium, Denmark, England, France, Germany, the Netherlands, Norway, Sweden, Switzerland and Wales) agreeing to wear the armband for all their UEFA Nations League and FIFA World Cup matches, beginning in September 2022.

[11] The England women's team continued to wear the OneLove armband in 2023, also in recognition of Czech men's player Jakub Jankto coming out while an active international, with Williamson saying that she wished to continue wearing it at the 2023 FIFA Women's World Cup and that if there was a decision about it, "you hope it's not a last-minute call once [teams] get there".

"[12] In the weeks before the tournament, FIFA upheld its ban of the OneLove armband, though it revealed its own similar design, with the same colours in a heart, as an option.

[13] In March 2023, Dutch player Redouan El Yaakoubi chose to step away from captaining Excelsior Rotterdam so that he did not have to publicly support the campaign.

The colours in the logo are not those of the rainbow or LGBT pride flag; instead, they symbolise "race and heritage (red/black/green) and all gender identities and sexual orientations (pink/yellow/blue)".

Dutch fans had also been stopped from taking rainbow flags into the stadium fan zone; UEFA said that any restrictions were made by local security and that it welcomed rainbow Pride symbols, adding that it had informed the Hungarian Football Federation that "rainbow-colored symbols are not political and in line with UEFA's #EqualGame campaign, which fights against all discrimination, including against the LGBTQI+ community, such flags will be allowed into the stadium.

Their plan to do so gained widespread attention in the days before the start of the tournament, due to increasing criticisms of Qatar's attitude towards homosexuality.

[20] German interior minister Nancy Faeser attended Germany's first game at the World Cup on 23 November, where she wore the armband.