[1] On 2 September 2016, Vangelis Marinakis, owner of Alter Ego Media won one of the four national television licenses auctioned in Greece after spending EUR 73.8m in a highly unusual competitive bidding process.

Alter Ego didn't participate in the second auction for the seven television licenses (2017–2018), because the company had recently bought Lambrakis Press Group on 31 May 2017,[5] which owned 22% of the shares of Mega Channel.

The first broadcast of the channel was on 17 April 2019, via the news site In.gr, initially for the coverage of the presentation of Giannis Moralis, candidate for mayor of Piraeus.

[6][7] However, a few days ago (on November 1), the company acquired by auction, from Teletypos S.A., the Mega Channel branding, logo and vast program library, submitting a bid of 33,999,999 euros.

The company, after the purchase of the station as a whole, reopened Mega Channel, on a trial basis on February 11, 2020, while its normal program started 6 days later.