On June 5, 2014, The CW announced that it would discontinue its existing Saturday morning block Vortexx, which was produced by Saban Brands, in favour of One Magnificent Morning, a new, five-hour block produced by Litton Entertainment and distributed by CBS Television Distribution, that would feature live-action educational programming aimed teenagers and their parents.

It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming.

[1][7][8][9] As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of Everyday Health and Culture Click (which both formerly aired on Litton's Weekend Adventure) to CW stations, allowing those who depended on the OMM block to fulfill E/I guidelines to have programming before it started.

[10] Some initially announced shows that were not produced for the block were: America's Flavors, Social Media Mania, Swag, and Taste of Home.

Several stations refused to list Save to Win within their quarterly E/I reports, unsure of its true educational value and wanting to avoid FCC scrutiny over the matter due to past fines involving product placement within a product's own television program which violated the Children's Television Act of 1990.