The block's creation traces back to the former holder of its timeslot, Kids' WB, which began sharing several of its programs with the animation-oriented Cartoon Network following the Turner Broadcasting System's 1996 merger with Time Warner.
Additional competition in the afternoon timeslot from Viacom's Nickelodeon and Disney Channel soon pushed out Kids' WB's prime broadcast competitor, Fox Kids, from weekdays, and the complications of broadcast regulations on children's programming soon had netlet stations pushing for different options to retain advertising revenue, including from The WB.
After around 2010, The CW's website and social media channels made no mention of The CW Daytime in any form, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually only at the start of the television season), the responsibilities and burden of promotion were largely held by the producers of the program featured in the timeslot.
[2] At that point, when Toonzai block premiered, 4Kids broadcast an annual preview special prior to the launch of the new schedule in September.
[4] For the 2010–2011 season, the network aired one repeat "best-of" episode of Banks' show each day until September 16, 2011 – as The CW had cut its weekday daytime down to one hour that season, retaining the 3:00 p.m. start time (the 4:00 p.m. hour was given back to The CW's affiliates, the vast majority of whom filled the slot with syndicated programming).
For the 2011–2012 television season, Dr. Drew's Lifechangers, a daytime talk show produced by Warner Bros. subsidiary Telepictures (which also produced Tyra), aired an original episode in the first half-hour, and an encore in the second until September 14, 2012, following the show's cancellation due to Pinsky focusing more on his nightly series Dr. Drew On Call on HLN.
It is unknown what arrangements Tribune Media made with NBCUniversal Television Distribution and The CW to allow the Jerry Springer reruns to air.
The same arrangement continued for the 2019-20 and 2020-21 seasons, with those repeats often serving as a complement to Springer's new syndicated courtroom series Judge Jerry (the default schedule for The CW Plus featured those repeats as a lead-in), and after Tribune's merger with Nexstar Media Group, which now makes up the largest affiliate base for the network.
On May 13, 2021, it was announced that The CW would return the Monday through Friday 3:00 to 4:00 pm hour to its affiliates in exchange for expanding its primetime programming to Saturday nights that September.