Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008.
[1] According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of Internet users in China reached 485 million in June 2011.
[3] The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing, and Yahoo!
[4] Tencent became the top choice for search engine advertising in China.
Tencent's advertising platform is in Chinese.