In 2009, online book rental was gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee.
In addition to convenience, the service also offers an ease-of-use benefit; membership on most websites involves a simple registration form and payment through bank transfer or cash on delivery.
Another advantage of online rental services is that most do not have any due dates or late fees; borrowers may keep books for as long as they wish, provided they pay the regular subscription.
Ventures like Pustakkosh,[6] Justbooks[7] are major national level players in Indian online book rental scenario.
Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books.