Onliner.by (styled as Onlíner) is a Belarusian web portal, including the five main sections: technologies, auto, real estate, people, and a forum.
[14] The website was founded by Vitaly Shuravko in 2001 as a technology blog about telecommunications, gadget reviews, and mobile networking.
In April 2003 the catalog of cell phones with prices and data on vendors was launched, later it was expanded and included other digital and household electronics.
[20] In the early 2010s, Onliner functioned as a news portal inclined to entertainment, and that's why the language and layout of its articles were comparatively simple.
[6] By 2010 Onliner opened an independent editorial section on automobiles, in a year its audience exceeded 50,000 unique visitors daily.
[26] Through presence on social media (Facebook, Vkontakte, Odnoklassniki) Onliner accumulated additional flow of visitors and views.
[27] In a decade the site eventually grew into an influential independent media with a news section, photo and video reports, interviews, investigative journalism, etc.
[29] According to gemiusAudience, Onliner was the first among Belarusian news media sites with an audience 1.5 times larger, than Komsomolskaya Pravda.
The official reasons given for the blockage were multiple violations of trade law, however, the independent experts linked the ban to deterioration of freedom of speech in Belarus.
[42] Later that month the editor in chief of Onliner.by Denis Blisch (Russian: Денис Блищ)[43] resigned and joined Holiday.by team.
In 2019 Onliner's YouTube channel had more than 375,000 subscribers, its stories on common people gained wide success and exceeded millions of views.
[60][52][61] As of 2020, the company comprises five independent editor's offices (People, Real Estate, Auto, Technology, and Forum).
[64] In February 2020 the company launched Onliner Pay, the new e-commerce payment system that allows users to buy directly at Onliner.by.