Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund.
[citation needed] The film begins opening titles along with the song "La Breeze", by the now-defunct English band Simian.
Here it comes..." The music takes off and the little girl is quickly followed by a bombardment of fictionalized images, video clips, product shots and advertisements, all illustrating of the impossible standards of beauty in modern media.
The film ends with a shot of the same girl walking to school with her classmates, and the text "talk to your daughter before the beauty industry does" appears on the screen.
In 2008 Greenpeace made a spoof based on the piece titled "Dove Onslaught(er)".