[3] Ontario Pork represents pork producers in many areas, including consumer education, research, government representation, environmental issues, animal care and food quality assurance.
[8] On May 13, 2010, the Ministry of Agriculture, Food and Rural Affairs permitted the sale of hogs directly to buyers or through an intermediary.
[3] A two-year, $3-million advertising campaign undertaken between 2002 and 2004 was credited with improving public opinion of hog farmers in Ontario.
The approval rating of pork producers was at an all-time low of 46% at the start of 2002, prior to the campaign and increased to 59% by mid-March, 2004, according to the polling firm, Ipsos-Reid.
[10] Ontario Pork funded a University of Guelph research project to genetically alter pigs to better metabolize phytate, which will reduce the amount of phosphorus in their feces and thereby reduce pollution that makes its way into rivers, lakes, and streams.