"[7] OSAID by the numbers: The organization was started in 1987 as a collaboration between students, teachers and police to raise awareness to youth about the dangers of driving while impaired.
[10] OSAID's media campaigns have been multifaceted, utilizing various forms of communication to spread their message of road safety and youth leadership.
These campaigns have included short films, public service announcements (PSAs), newsletters, and educational materials like the iDrive Road Stories DVD.
OSAID teamed with the Attorney General D/D Countermeasures Office to offer Arrive Alive video dances in Ontario high schools.
The 2009 iDrive Road Stories DVD,[12] a 23-minute video created to educate youth about safe, sober driving, was produced with input from the organization.