Their online video streaming service, OntheBoards.tv, provides pay-per-view screenings of international theater and dance performances.
The service launched in January 2010 as a three-year pilot with funds from the Wallace Foundation and DanceUSA as an alternative to low-quality theater recordings shot from the back of the house and rarely distributed.
OntheBoards.tv's artistic director said that the act of recording and sharing is a way of asserting cultural importance, and while he deems live theater a "paramount" experience, was interested in exploring live art in the mediated experience of video streaming.
The service also introduced issues of copyright, misappropriation, business models, and sharing clips out of context.
[1] A 2014 review in The New York Times found the video streaming quality to be uneven, and preferred to pay for and watch the show's single-download version.