[3] Oodle aggressively encourages posters to add a Facebook profile with their listings, claiming that users will prefer the openness of interacting with someone who can be identified by name and face.

[9] Oodle searches vertically in the classifieds categories of cars, real estate, renting, jobs, personals, merchandise, tickets, pets and services.

Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States, UK, Canada, Ireland, and India.

In November 2010 Oodle acquired Grouply, a platform for building custom social networking groups.

[citation needed] Oodle provides its classifieds content for publication on external websites through the use of an API or simpler JavaScript Widget.