It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group prior to its merger with Fiat Chrysler Automobiles to form Stellantis in 2021.
In the 1920s, Fritz von Opel initiated together with Max Valier, co-founder of the "Verein für Raumschiffahrt", the world's first rocket program, Opel-RAK, leading to speed records for automobiles, rail vehicles and the first manned rocket-powered flight in September 1929.
[18] Months earlier in 1928, one of his rocket-powered prototypes, the Opel RAK2, piloted by von Opel himself at the AVUS speedway in Berlin, reached a record speed of 238 km/h (148 mph) in front of 3,000 spectators and world media representatives, including Fritz Lang, director of Metropolis and Woman in the Moon, world boxing champion Max Schmeling, and many other sports and show business celebrities.
[20] World media reported these events, including Universal Newsreel in the US, causing "Raketen-Rummel" or "Rocket Rumble" immense global public excitement, particularly in Germany, where, among others, Wernher von Braun was highly influenced.
After 2,000 m (6,600 ft) of rope had been unwound, the line broke, and this rocket also disappeared in the area, probably near the Opel proving ground and racetrack in Rüsselsheim, the "Rennbahn".
Fritz von Opel attached solid-fuel rockets to his Motoclub in a publicity stunt, riding the rocket-boosted motorcycle at the Avus racetrack.
[22] After acquiring the remaining shares in 1931, General Motors had full ownership of Adam Opel AG and organized it as a wholly owned subsidiary.
With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer.
25,374 Kapitäns were made before the intensification of World War II brought automotive manufacturing to a temporary stop in the autumn of 1940, by order of the government.
Opel automobile production ended in October 1940, after the company's American leadership had rejected an "invitation" to switch to munitions manufacture a few months earlier.
The first postwar Opel Blitz truck was completed on 15 July 1946 in the presence of United States Army General Geoffrey Keyes and other local leaders and press reporters.
Both of these cars had mild styling changes, as did the flagship Opel Rekord and Vauxhall Carlton saloon and estate ranges, which went on sale towards the end of the 1970s.
During the 1970s, Opel expressed interest in building an additional production facility in Spain and eventually settled on a location near Zaragoza, intending to develop a new supermini for the 1980s there.
The Ascona switched to front-wheel drive for an all-new General Motors J-Car global model format in 1981, with the Cavalier nameplate continuing for the UK market.
The Opel Astra hatchbacks, saloons, and estate were wholly revamped for 1998 and, within two years, had also spawned coupe and cabriolet versions, as well as a compact MPV, the Zafira.
[39] Opel withdrew from China, where it had a network of 22 dealers, in early 2015[40] after General Motors decided to withdraw its Chevrolet brand from Europe starting in 2016.
[41] In March 2017, the PSA Group agreed to buy Opel, its English twin sister brand Vauxhall and their European auto lending business from General Motors for US$2.2 billion.
Other plants are in Eisenach and Kaiserslautern, Germany; Szentgotthárd, Hungary; Figueruelas, Spain; Gliwice, and Tychy, Poland; Aspern, Austria; Ellesmere Port, and Luton, United Kingdom.
[59] From 1994 until 2006, Opel has been partnership with Milan and previously with Fiorentina from 1983 until 1986 in Italy, from 1995 until 2002 with Paris Saint-Germain in France, from 1989 until 2002 with FC Bayern Munich in Germany and from 2013 until 2017 with Feyenoord Rotterdam in Netherlands.
[60][61] Their models have been rebadged and sold in other countries and continents, such as Vauxhall in Great Britain, and previously, Chevrolet in Latin America, Holden in Australia and New Zealand, and Saturn in the United States and Canada.
The second generation of the Saturn VUE, introduced in 2007 for the 2008 model year, was a rebadged version of the German-designed Opel Antara, manufactured in Mexico.
After the demise of the Saturn brand, the VUE was discontinued, but the car continued to be produced and sold as Chevrolet Captiva Sport in Mexican and South American markets.
From 1986 to 2003, Opel models were produced by Delta Motor Corporation, a company created through a management buyout following of GM's divestment from apartheid South Africa.
Although GM's passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the Kadett being marketed as an Opel when it was released in 1980.
Opel was withdrawn from Malaysian market in 2003, and the last models sold were the Zafira, Astra, and Vectra, and the rebadged Isuzu MU as the Frontera, later replaced by Chevrolet.
Opel India Pvt Ltd (OIPL) was founded in 1996 and gave the average Indian car buyers their first choice of (somewhat) affordable German engineering with the Astra sedan.
In the mid to late 1990s, General Motors Thailand took over from PNA in the overseeing of sales and distribution of Opel cars in the country, with plans to build an assembly plant in Rayong to manufacture the Zafira for the domestic and export markets.
Opel was one of the most popular non-Japanese car brands in the country during the 1970s and the 1980s alongside Ford, but left the Filipino market in 1985 as a result of the economic crisis at that time.
[89] Several Opel models were sold across Latin America, mainly Brazil and Argentina, for decades with Chevrolet development badges and its derivatives, including the Corsa, Kadett, Astra, Vectra, Omega, Meriva, and Zafira.
Similar to the passenger cars, the model names of commercial vehicles end with an o (Combo, Vivaro, Movano), except the Corsavan and Astravan.