In 1957 Opel Product Director Karl Stief was mandated by General Motors headquarters in Detroit to develop "the perfect Anti-Volkswagen" ("einen perfekten Anti-VW").
At the Volkswagen annual general meeting a few months before the launch of the Kadett, Volkswagen chairman Heinrich Nordhoff (who himself had been a senior manager with Opel in the 1930s and 1940s) went on record with a warning to shareholders that Opel (along with Ford Germany) were backed by a level of financial muscle on a scale unimaginable to any German company, and that it seemed that the two American transplants were now determined to use their financial strength to make aggressive inroads into the German auto-market at any price.
[6] In October 1963 Opel introduced a coupé version of the Kadett with which buyers could enjoy enhanced style at the expense of rear seat headroom.
The side-mounted camshaft was driven not through gear-cogs but using a single chain with a hydraulic tensioner, the valve train employing rocker-arms and light-weight hollow rods.
The care taken over the detailed design of the new engine was rewarded with a power unit which earned widespread respect in the industry and, at least with the Kadett A, tended to outlive the rest of the car in which it was fitted.
[8] The Kadett featured a more modern design than the Volkswagen Beetle that then dominated the market for small family cars in West Germany and various surrounding countries.
In addition to its West German home market, the Kadett A sold strongly in what were becoming the manufacturer's traditional export strongholds (notably in Benelux, Scandinavia, Austria and Switzerland).
126,616 of the cars produced were Car-A-Van bodied estate models, while the remaining 522,896 comprised a small number of coupés and approximately half a million saloons.
[1] Included in these figures are CKD kits shipped from Bochum to relatively small-scale GM plants for local assembly in South Africa, Denmark, Belgium, Portugal, Uruguay, Peru, and Venezuela.
On the British motoring show Top Gear, Richard Hammond drove a 1963 Kadett A through the middle of Botswana and across the Makgadikgadi Salt Pan.