Before publishing Open Air PM, Abe had owned the New York Post.
[2] Rachel Hirschfeld was a close friend of the wife of Ben Blank, one of the largest advertisers in the New York Post.
At that meeting, an agreement was reached and Murdoch bought the New York Post from Abe on March 29, 1993.
Open Air was the first newspaper to carry color photos of the news on its front page.
Its motto was "Love thy Neighbor," taken from the title of a play Hirschfeld had produced starring Jackie Mason, and it focused on positive news stories instead of tabloid negativity.