Following the completion of Operation Greeley, in September 1967 General William B. Rosson instructed the commander of the 173rd Airborne Brigade, Brigadier General Leo H. Schweiter, to locate and destroy the People's Army of Vietnam (PAVN) 95th Regiment, which was believed to be located in a base area known as “The Hub” in the foothills northwest of Tuy Hòa in Phú Yên Province.

When the Battle of Dak To intensified in early November, the 173rd Airborne Brigade was called back to the Đắk Tô area and responsibility for the operation fell to the newly-arrived 3rd Battalion, 503rd Infantry Regiment.

PAVN forces in bunkers around the landing zone opened fire on the Company as soon as they touched down, killing or wounding numerous Americans and destroying one helicopter.

[1]: 206 Operational results to the end of December were 693 PAVN/VC killed and 228 individual and 19 crew-served weapons captured.

[1]: 206 This article incorporates public domain material from websites or documents of the United States Army Center of Military History.