Operation Lifesaver

[2] In 1972, the Idaho State Highway Patrol, then-Governor Cecil Andrus and the Union Pacific Railroad mounted campaign to promote "Stop, Look and Listen" safety at highway-rail grade crossings.

Operation Lifesaver has trained instructors and authorized volunteer speakers who provide free rail safety education programs across the U.S. and abroad.

Their programs are co-sponsored by federal, state and local government agencies, highway safety organizations and America's railroad systems.

[citation needed] Disney/Pixar created a series of PSAs featuring Lightning McQueen to promote safe driving habits.

[5] On October 14, 2016, Operation Lifesaver requested via a Facebook post that Hollister Co. remove advertisements from their website showing teenagers walking on railroad tracks.