It was released on September 27, 2024, through XO and Republic Records as the lead single from the former's sixth studio album, Hurry Up Tomorrow (2025).

The Weeknd and Playboi Carti first collaborated on the song "Popular" with American singer Madonna, released as part of the now scrapped soundtrack album from The Idol.

[5][6][7] The concert was followed up by the release of "Dancing in the Flames", which was intended to be the lead single of the Weeknd's then-upcoming album Hurry Up Tomorrow.

[9] Upon the album's release, "Dancing in the Flames" was removed from the track listing of Hurry Up Tomorrow, and "Timeless" was therewith reworked as the project's lead single.

[12] Directed by Gunner Stahl and LouieKnows, who both previously had worked frequently with Playboi Carti,[13] the video depicts the two musicians performing with young women inside a dark, blacked out soundstage, briefly followed by visuals of the previous album, After Hours, depicted as "Hell", the first part of Divine Comedy.