Although Rogers Sports & Media took over the Canadian rights to the OWN programming effective January 1, 2025, but it did not plan to relaunch as a new channel.

In July 2006, Bell Globemedia (later CTVglobemedia) announced that it would purchase CHUM for an estimated CAD$1.7 billion, included in the sale was CLT.

However, on June 8, 2007, the CRTC approved the sale of CHUM on a condition that CTV must sell the Citytv stations instead, the Rogers deal was rendered void.

In less than a year after taking ownership of Canadian Learning Television, on March 7, 2008, CTVglobemedia announced it would sell the channel to Corus Entertainment for approximately $73 million CAD.

In October 2008, Corus announced it would relaunch CLT as Viva, a female-focused entertainment and lifestyle channel targeting the baby boomer demographic.

On September 29, 2010, Corus announced it had finalized an agreement to launch a Canadian version of the Oprah Winfrey Network in Canada in 2011.

However, in November 2010, Corus announced that Viva would be rebranded as OWN on March 1, 2011,[9] two months after the Discovery Health channel in the United States was relaunched as the Oprah Winfrey Network on January 1.

Although Corus stated that it was planning changes to the network's programming to comply with the requirements (including the introduction of four new weekly educational programs to its lineup), the CRTC warned that it could revoke the channel's license or require Corus to apply for a new category B license to operate the channel under.

On June 10, 2024, Rogers Sports & Media announced it had reached an agreement with WBD for Canadian rights to its lifestyle brands beginning in January 2025.

[15] Corus said in its announcement that it would continue operating the affected channels with their existing Canadian programming with alternate imported content.

[16] On June 25, 2024, a notice posted to the service updates page of Rogers Cable stated that "starting September 1, 2024, OWN TV Canada will no longer be aired by the broadcaster.