Esporte Interativo started as a television channel, inaugurated on January 20, 2007, with the live broadcast of a Premier League match between Chelsea and Liverpool.

Part of the programming, such as the exhibition of national and international football championships, started to be shown on the Brazilian versions of TNT and Space channels.

[1] On January 20, 2007, the Esporte Interativo channel started to broadcast free-to-air on satellite Star One C2, on the frequency 980 MHz vertical, replacing Amazon Sat.

[7] In early 2015, Turner Broadcasting Company, the television arm of Time Warner, has closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz marketing agency.

[12] The new brand was officially adopted at midnight on January 17 across all of the group's social media, including EI Plus, which is now renamed Estádio TNT Sports.

On television, the TNT Sports brand officially debuted during the match between Internazionale x Juventus, valid for the Serie A.