Option specializes in the design, development, production and commercialization of broadband wireless technology devices.

Option was the worldwide market leader in the wireless broadband niche (other market contestants are either significantly smaller, or do not consider wireless broadband a core business – for example NEC Corporation), and could benefit from high margins across the whole product range.

Most production took place at Jabil in Bergamo, Italy, while Celestica in Kladno, Czech Republic, provides additional capacity.

Initial market panic stemming from the announced Intel-Nokia deal did cause Option's share price to drop significantly in 2006, losing more than 23% in one day on September 28, which lies, together with the severe Chinese competition, at the basis of the downfall of the company .

In the past, Option had the following customers in their portfolio Sharp Corporation, Wataniya Telecom, Fujitsu Siemens, T-Mobile, Cingular Wireless (now AT&T), Vodafone, Orange, Airtel, Telstra, Acer, Uniwill, Samsung Electronics and Telenor, to name but a few.