Cooper's record label design initially used a "Voice of the World" logo with a stylish full-colour sleeve.
To promote the records Cooper engaged "Pluggers"[citation needed] to encourage airplay, and Cliff admits to being one of them.
This gave him an insight in the record promotion and networking process, and he made a lot of good friends in the business.
Top DJ, Emperor Rosko still calls asking Cliff to bring out the entire Orange Records back catalogue.
Some of the releases from later years include BIG BAND JOHN/Tribute to the Rat Pack and TOM & CATHERINE – A True Love Story (1999),[6] both featuring recordings from John Miles of different eras.