It is Romania's largest GSM network operator[3] which is majority owned by Orange S.A. that also uses some of the Telekom Romania infrastructure, the biggest initial investor, who gradually increased its ownership.

Between 1997 and April 2002, the company was named Mobil Rom, operated under two brand names Dialog (for monthly subscription plans, in Romanian means "dialogue") and Alo[4] (for prepay services).

In April 2002, after France Télécom gained a majority stake it was re-branded to comply with the group's global strategy.

[1] Orange is in head-to-head competition with Vodafone Romania for one of the most dynamic mobile telephony markets in south eastern Europe.

Orange edged ahead of Vodafone (formerly Connex) in terms of number of subscribers in September 2004.