Oranjegekte

Notable events include the January 1937 wedding between Juliana of the Netherlands, then the Dutch crown princess, and Bernhard of Lippe-Biesterfeld; in Emmen and other places festivities lasted until the start of World War II.

[4] In 1934 Oranjegekte in relation to sports became a phenomenon remarked on in the Dutch media when during the 1934 FIFA World Cup in Italy, thousands of supporters (though not yet orange-clad) traveled to Italy and crowded the boulevards, some dressed in the traditional garb of Volendam (according to De Telegraaf), singing "We gaan naar Rome toe" ("We're going to Rome").

[5] Oranjegekte has been compared to the Scottish Tartan Army—both, it is argued, are elements of national identity formation, simultaneously personal and collective, and not rational.

Many brands and supermarket chains introduce special goodies during these events—well-known are the Heineken hats and Albert Heijn's Wuppies, Welpies and Beesies.

Likewise, popular artists produce special topical songs around the time of the European and World Championships that refer to the Netherlands national football team, usually metonymized as Oranje (Orange).

Dutch people dressed in orange before the football match Netherlands–Australia
Women dressed in orange during Queen's Day in the Netherlands