Orbitz was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a potable lava lamp.

Unopened bottles from the drink's original launch have become a collector's item, appearing on online auction websites.

[2] In July 2013, Clearly Canadian stated that it was considering producing a limited run of new products to satisfy "nostalgia demand", with the possibility of annual issues thereafter based on consumer reception of the initial batch.

[needs update] The small balls floated due to their nearly equal density to the surrounding liquid, and remained suspended with the assistance of gellan gum.

The gellan gum provided a support matrix and had a visual clarity approaching that of water, which increased with the addition of sugar.