The magazine is headquartered in Gothenburg, Sweden,[1] and its subtitle is Illustrerad månadsskrift (Swedish: Illustrated monthly).

[3][4] The founding publishing company was P. A. Norstedt & Söner based in Stockholm.

[6] In addition to literary work and criticism Ord och Bild features articles on other topics, including art, music, society, philosophy, and history.

[7] In the article dated 1933 Dahlberg objected the concept of race employed by the Nazi figures.

[9] Ord och Bild features film reviews one of which was about Ingmar Bergman's Cries and Whispers.