The company provides a line of chai beverage products, including a concentrate designed to make a hot, tea-based beverage prepared with steamed milk, vanilla, a sweetener (usually sugar or honey), and other spices.
The company was co-founded in 1994 by Heather Howitt, Tedde McMillen, Carla Powell, Brian Ross and Lori Spencer, selling to local cafés.
Sales in 1996 rose by 469%, and by 2000 sales were over $15 million, including export abroad to countries including Saudi Arabia.
[1][2] The company was purchased in 2004 by Kerry Group, a giant Irish food conglomerate.
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