The organising vision (OV) is a term developed by E. Burton Swanson and Neil Ramiller that defines how a vision is formed, a vision of how to organize structures and processes in regards to an information systems innovation.
Images and ideas about an innovation from a wider community are brought together.
The vision can often be characterised by buzzwords.
While these are often seen as hype, they can be useful in giving a title to an organizing vision.
The vision serves three key functions: