Contrary to popular belief that it was composed in 1908, Adolf Loos first gave the lecture in 1910 at the Akademischer Verband für Literatur und Musik in Vienna.
The essay was important in articulating some moralizing views, inherited from the Arts and Crafts movement, which would be fundamental to the Bauhaus design studio, and would help define the ideology of modernism in architecture.
[2] Loos's work was prompted by regulations he encountered when he designed a building without ornamentation opposite a palace.
[3] In the essay, Loos explains his philosophy, describing how ornamentation can have the effect of causing objects to go out of style and thus become obsolete.
Loos introduced a sense of the "immorality" of ornament, describing it as "degenerate", its suppression as necessary for regulating modern society.