The Beaux Arts style building has 1,500 seats, and went on to host silent movies, “talkies,” live music and a range of other shows.

Under new ownership, the Orpheum became the home of the newly formed Louisiana Philharmonic Orchestra (LPO), whose musicians prized the auditorium for its acoustical purity.

[4] The theater is an example of "vertical hall" construction, initially built to provide perfect sight lines and acoustics for vaudeville shows which did not have the benefit of amplifiers or modern lighting.

[9] Renovations included installing a new hydraulic floor that can be lifted and lowered to create sloped or flat footing, which allows it to accommodate concerts and events.

George and his investment company, ERG Enterprises, completed a subsequent renovation in 2020 by opening a speakeasy bar in the basement of the theater.