The books available in the market at the time were mostly government publications, falling short of fully meeting consumer needs, which led to a demand for private players.
He initiated book production in Agra, primarily targeting students affiliated with the Madhya Pradesh board.
[1] In 2007, Prashant and his wife, Swaati Jain joined the family business after returning from London, and in the same year, they launched the company's website.
[4] In 2018, Oswaal Books organized roundtable discussions on school education in various states,[6] including Kolkata and Andhra Pradesh.
[9] In July 2023, Oswaal Books appointed actor Jitendra Kumar, popularly known as Jeetu Bhaiya, as its brand ambassador.