Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons.

[6][7] The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts.

[8] Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood.

(April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles.

[19] Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman,[20] Linda Blair,[21] Demi Moore, [22] and Pia Zadora.

[23] In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann.