Ouigi Theodore

[4] The first Brooklyn Circus opened in Boerum Hill in 2006, selling Theodore's designs under the BKc label,[2] and has been described as a "house-of-prep' for the inner city," in contrast to other streetwear brands active at the time.

[3] By choosing the word "circus", the intention was to suggest a disciplined traveling community that welcomed outsiders and those living on the edge of mainstream society, rather than catering only to those who fitted in with gangsta and drill rap influenced style such as baggy jeans and hip-hop sneakers.

[2] Durand Guion, the vice president of fashion for Macy's told Women's Wear Daily in 2021 that Brooklyn Circus had a strong aesthetic referencing vintage military styles and "true Americana", and that Theodore was an "amazing storyteller".

[2] He used this title as his handle when posting to his style blog, and was credited under it in print adverts for Bushmills, Citizens Bank, and a Tide television advertisement.

"[8] In Hue, the alumni magazine for Fashion Institute for Technology graduates, Theodore was described as "The Bearded Man" in one sub-header to an article about his success.