[3] The brand currently dominates the relatively-small local rusk market, and is manufactured in the same town it was first produced.

[4] In an effort to reduce the negative impact of the Great Depression, the town's pastor offered each female member of his congregation money to start local businesses and increase their family income.

[7] They were first sold under the brand name "Outspan Rusks" but was changed soon after to 'Ouma' (Afrikaans for grandmother).

[8][9] In 1941,[10] the fledgling governmental Industrial Development Corporation (South Africa) gave its first start-up loan to Ouma Rusks for £1,500.

[13] As of 2012, Foodcorp still maintains an Ouma Rusks factory in the town of Molteno employing 250 people.