[7] In 2016, Modestas Mankus launched Our Culture Mag, an online magazine covering latest news in the world of underground and mainstream music.

The magazine has interviewed creatives such as Jonas Mekas,[8][9] Son Lux,[10] and Andy Nyman.

[11] In February 2018, Our Culture Mag added Literature as part of their website.

In January 2019, Our Culture Mag announced the launch of their affiliate website OC Lifestyle.

The website's purpose was to replace Pay-per-click advertisement and to enhance the experience behind Our Culture Mag.