It is a widespread devotion in South America, especially in Brazil, where her holy day is celebrated on 2 February, it is an official holiday on the city of Porto Alegre.

The Bandra Fair in Mumbai has been celebrated for about 300 years, and began as a commemoration of the fortuitous finding of a statue of Our Lady of Navigators to replace one damaged by Arab pirates at Mount Mary Church.

[5] Some sixty years later the original statue was repaired and that of Our Lady of Navigators returned to the nearby St. Andrew's Church, Mumbai.

In Brazil, the Procissão no Mar, a religious procession where the image of the Virgin Mary is carried take place in most coastal cities that have harbors, specially the large ones.

Depicting Mary and Spanish monarchs and explorers, this is the earliest known painting whose subject is the discovery of the Americas.