OutTV was initiated by Marc Putman, who started the channel thanks to a business background in the digital television industry and by various private investors, whereby the brand was registered in Europe independently.

[2] OutTV is a lifestyle and entertainment channel which offers a broad range of programs, such as drama, comedy, talk shows, documentaries and films, which are mostly targeted towards the LGBTQ community.

OutTV differentiates itself with a varied programming of quality shows and qualitative art-house films.

This channel mostly targets gay men and “like-minded” listeners and primarily brings new and well-known hits of the 1990s and 2000s.

Next to the standard programme blocks, OutMusic also offers room for pop divas, well-known DJs of famous gay clubs, new artists and the Eurovision Song Contest.