[2] An outsert may also act as a flag for the publication to distinguish it from other titles on newsstand shelves.
[3] Research shows that outserts may increase sales of the publication[citation needed].
The best performing outserts use a single, bright colour to contrast with the magazine cover.
[5] An additional use of the term outsert is a multi-folded, instruction sheet applied to the outside of a bottle or carton of a pharmaceutical product.
[6] The instruction sheets are rather large and the font of the text is small so as to provide all mandated information about the proper use of and warnings about the product.