[2] A small player in the Alberta market, it was as a waste management company that Newalta gained attention.
Once that agreement expired, Pinnell relocated Anadime to Alberta and reinvented the company as an oilfield waste management business.
[6] In 2000, Pinnell stepped down as president and chief executive officer of Anadime, but retained a role in the company's strategic development.
[8] Pinnell's subsequent business interests include being a director of Zeacom from 2003 to 2012,[9] and chairman and chief executive of Calgary-based Anterra Energy.
[13][14] During pre-event training at the Olympic Games, New Zealand was allowed to train a reserve two-man bob team, with Pinnell as driver, to gain experience in case of injury to one of the nominated two-man sled members, and they performed well enough to be included in the main competition.