Its outlets, on prime locations in the high streets of most of the major cities of the Raj such as Delhi, Mumbai, Meerut, Chennai (2006)[1] and Calcutta, are well known even today.
They had a brief legal tussle over the use of the telegraphic address 'Oxonian', but in general tolerated and even encouraged the firm, giving them special terms for OUP and Clarendon Press titles.
‘An enterprising firm, certainly good at display,’ Humphrey Sumner Milford, Publisher to the University, commented to Sir Maurice Gwyer.
OUP had taken legal advice and been told that the geographical identifier ‘Oxford’ carried no protection unless teamed with ‘University’ or ‘Press’; and if any two words of the name were used they could ‘jump in with both feet’, as Milford said, and prosecute for trademark violation.
[citation needed] The Oxford Bookstore was a landmark in Calcutta during the days of the Raj, along with Whiteaway Laidlaw's famous departmental store.